S/S '12 This Side of Paradise

Collection SS’12 is dedicated to women in love, splendid, gentle, mysterious, courageous, sexy and a bit crazy, like personages of novels of Francis Scott Key Fitzgerald.

The action takes place on French Riviera. They are in love and they are insane. Everywhere where they appeared, the air itself seemed to be saturated with some kind of bright, shining energy of sex, desire, passion – and anyone who was sober enough to understand something, was feeling that it’s something absolutely true, real, genuine and not invented because of ennui.

Flying dresses, beach pajamas, swimming suits, sundresses, mini-shorts, one-piece suits, bathrobes, tunics and everything that is needed for bohemian vacation on the beach can be found in Daria Bardeeva’s collection SS’12 «This Side of Paradise».

Tenderness, sensitivity and serenity are emphasized with pastel tints of tissues and compound magnificent textures of tweed and chiffon. Transparent blue – color of the sky, pastel yellow – color of the sand, salmon rose – color of the sunset and, of course, theme of the sea is reflected in stripes which already became Daria’s signature style.

photo: Kati Turkina
style: Ilya Voronin
make up/hair: Kostantin Kochegov
model: Olga Gruzina & Alena Gorbacheva